Welcome  Europe’s leading role and success has always been intertwined with its unique position as a marketplace for businesses, ideas and people to come together. The trust gained through face-to-face meetings is equally instilled within European culture and values. 

The European exhibition industry champions this spirit of connectivity which enables Europe to act as a global center of trade and innovation. In an increasingly globalised economy, Europe needs to retain its competitive edge. Thanks to a strong culture of entrepreneurship focused on risk-taking and innovation, and within the right economic and political environment, Europe will succeed. 

We, the European exhibitions industry, offer a platform for European businesses, especially SMEs, to innovate, invest and expand both in Europe and on the international stage. We facilitate high level B2B and B2C interactions where people can see, feel and touch new products to solve the challenges of tomorrow. We also enable policymakers to meet with industry leaders, to experience their innovations and to debate their needs.  

We aspire to continue contributing to a sustainable world and regional development by generating social and economic benefits, such as jobs and growth in a variety of sectors. We will do our utmost to help Europe increase its competitiveness, innovation and entrepreneurial spirit to thrive as a global leader.

LATEST NEWS

POLICY

POSITION PAPER - The European Exhibition Industry’s contribution to the new EU Tourism Strategy 2025

 The European Exhibition Industry Europe’s Global Leadership: Europe boasts the world’s strongest exhibition and business events sector. It hosts the majority of the world’s leading trade fairs and congresses, making it a vital economic driver and enhancing its appeal as an innovation and business hub. European organisers operate globally, enhancing trade and intellectual… read more
NEWS

TOURISM AND TRAVEL ORGANISATIONS REUNITE IN GOTHENBURG TO ADVANCE CLIMATE ACTION AND SUSTAINABILITY GOALS

Gothenburg, Sweden, 8 July 2025 – One year after adopting the Rhodes Declaration, Europe’s leading tourism and travel organisations are gathering in Gothenburg to renew and strengthen their shared commitment to sustainability and climate resilience. From 7 to 9 July, the 2025 edition of the Rhodes Forum brings together key European stakeholders to assess progress, exchange… read more
NEWS

HAPPY GLOBAL EXHIBITIONS DAY 2025!

Celebrate with us the 10th Global Exhibitions Day. This year we are focusing on EXHIBITIONS UNLEASHing POTENTIAL FOR GLOBAL TRADE & COMPETITIVENESS.   What we are talking about:   Exhibitions support trade and investment – Exhibitions serve as a powerful bridge between businesses and international markets, enabling companies to work around regulatory uncertainties… read more

WHO WE ARE

The European Exhibition Industry Alliance is a cooperation between the European Members of UFI, The Global Association of the Exhibition Industry and the European Major Exhibition Centres Association EMECA.

It represents around 300 exhibition organisers, venue operators and providers of related services in Europe. Its aim is to represent the common interests of the European exhibition industry towards the European Union Institutions and other relevant stakeholders in Brussels and to promote the role and impact of exhibitions and business events in Europe.

Find more information here or visit:  www.ufi.org | www.emeca.eu