Celebrate with us the 10th Global Exhibitions Day. This year we are focusing on EXHIBITIONS UNLEASHing POTENTIAL FOR GLOBAL TRADE & COMPETITIVENESS.
What we are talking about:
Exhibitions support trade and investment – Exhibitions serve as a powerful bridge between businesses and international markets, enabling companies to work around regulatory uncertainties and geopolitical challenges through direct engagement and collaboration.
Exhibitions boost competitiveness – Trade shows provide a level playing field where businesses of all sizes from anywhere in the world can showcase groundbreaking innovations, gain industry insights, and attract key investors and buyers, fostering a dynamic and competitive business environment.
Exhibitions enhance trust and resilience – In an increasingly virtual world dominated by AI, exhibitions facilitate real and direct in-person interactions and connections to strengthen relationships, support business development strategies, and create more resilient ecosystems capable of withstanding global disruptions.
Exhibitions empower SMEs and entrepreneurs – For small and medium-sized enterprises, exhibitions provide an invaluable opportunity to access international buyers, validate their products and services in global markets, and secure partnerships that would be difficult to achieve through digital-only platforms.
Exhibitions drive economic impact and sector relevance – Beyond individual business success, exhibitions provide the platforms for countries to showcase industry excellence delivered by local supply chains, support job creation across multiple sectors, stimulate local economies, and generate billions in GDP, making them a crucial pillar of economic growth.