EU’s Overseas Trade Fairs 2.0 (OTF 2.0) European pavilions at CES Las Vegas and Arab Health Dubai

The OTF 2.0 Programme kicked off successfully with EU pavilions at CES in Las Vegas and at Arab Health in Dubai. The European Commission funds selected European start-ups and SME’s to export their innovations at exhibitions overseas. The programme will cover 15 shows in 2 years. It is managed by Deloitte and the European Exhibition Industry Alliance’s Sara Lanzilotta is responsible for all exhibition logistics and the relations with the other European Member States pavilions.

18 EIC-funded SMEs, start-ups and scale-ups were part of the EU Pavilion at the Consumer Electronics Show (CES) 2022 from 5-8 January 2022 to showcase their advanced products or trending innovations. The EIC funded innovators seized the major opportunity to impress the international audience with their exceptional solutions and forge strategic business partnerships with like-minded counterparts. The spectrum of EU innovations ranges from digital technologies (Artificial Intelligence, Robotics, Machine Learning, IoT) to inventive concepts for product design and manufacturing. The companies received much attention and reported very positive feedbacks about the quality of contacts and discussions. The innovators came from Denmark, Slovenia, Israel, France, Sweden, Switzerland, Finland, United Kingdom, Latvia, France, Spain, Italy, Norway. High level representatives from the European Commission also attended the event. More details here.

Immediately afterwards, from 24-27 January 2022, Arab Health hosted the presence of 18 outstanding companies from 13 different countries that had been selected by the European Union’s European Innovation Council to join the European Innovation Pavilion in Dubai. The spectrum of EU innovations ranges from digital health products (remote sensing and wearables, telemedicine, predictive modelling, health and wellness behaviour modification tools) to innovative medical devices. The top EIC funded SMEs are from Spain, France, Estonia, Poland Italy, Hungary, Latvia, Austria, Sweden, The Netherlands. Visitors attended product launches, live demonstrations and join discussions and networking opportunities and the exhibitors reported high satisfaction with contacts and business opportunities. Also for this event, representatives from the European Commission were on the showfloor to support the innovators and to network. Check details here and a report here.